What I Would Tell Facebook About GM.
May 22, 2012
So, let’s assume that GM didn’t take any of my advice (What I would have told GM about Facebook.) They went ahead and signed up for paid ads with Facebook (and spent an absolutely obscene [and totally clueless] amount of money on “creative” and content). Then, somebody at Facebook read my post and called me. Here’s a summary of what I’d tell them in a post-mortem. (I may or may not have a Powerpoint. I’d probably go full-on, rock-on online for examples and - maybe - some shadow puppets…)
Sucks, dudes and dudettes. GM’s timing was bad. That said…you don’t have an advertiser problem, you’ve got a business problem. You need a different revenue/profit model. Advertsing? Seriously? You’re selling old-style push advertising…pitchin’,
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