Mary Schmidt Marketing Troubleshooter

I couldn’t care less with whom Tiger Woods sleeps…of course, I feel badly for his wife…but ultimately his life is none of my business.  And so we come to the Accenture “brand problem.” 

For Accenture, the corporate consultancy that on Sunday announced it would discontinue its six-year relationship with the celebrity golfer, Woods is so tightly intertwined in every component of its brand – appearing even on company stationery – that it must now essentially start from scratch to redefine itself to the public and its clients.

Stationary??? Here’s the thing – what on earth were they doing using Woods as a front person anyway?  He plays golf…They’re supposed to be a big-brain “corporate consultancy.”

A classic case of no-brain lazy marketing…substituting glitz for substance.