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Mary Schmidt Marketing Troubleshooter


Biz Planning “The What Ifs”

Oct 09, 2015

I’m a big believer in having a plan B and even C or D.  However, this requires us to step outside our comfortable, well-worn, “proven” assumptions and the status quo. 

This is why otherwise smart people didn’t understand how anyone could possibly want something like a home PC, telephone, or fax machine.  We didn’t have them, so why would we want them?  (Yes, Virginia - fax machines were once leading, bleeding cutting edge.)

Also, we tend to view the future in terms of the present. Things won’t change, right?  Things like cheap oil, for instance.  Or weather patterns.  Or U.S. dominance of the world economy…Or global political alliances. Or…Or…

Two “What If” tips:

1. If you find yourself saying, “but that would never happen…” then

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Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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