I Can’t Say This With A Straight Face
“Multi-platform communities based on branded content”
“Leveraging its leading brands across its global footprint.”
So, can you tell what this means? What company is doing this (big tip-off – the image)? Do you care? If you’re an employee of a company doing this – doesn’t it make you want to LEAP out of bed in the morning and get to LEVERAGING? (“Snooze button, where’s the snooze button?”)
…And that’s why I’ll never make the big money that the “brilliant management consultants” get when they descend on a company with their book of catch phrases and spreadsheets. I simply couldn’t say (or write) such things without grinning at the corporate hoo-ha.
In this case, it’s what Reader’s Digest is apparently doing, having emerged from bankruptcy last week, with lots of help from those consultants.
What ever happened to printing things people wanted to read? And, why is it always – um – apparently necessary to choose between “nice” and “necessary?”
P.S. Reportedly Reader’s Digest used to be a wonderful place to work (no leveraging, but lots of benefits and consideration). Layoffs began in 1990 when the company went public and have continued to this day. (The “Reduction in Force” that Wall Street so loves…)
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And when they’re tired of leveraging, they can start thinking outside the box about ways to push the envelope to the next level. . . Whoa! I’m getting giddy with excitement about the possibilities here.
They can also optimize, maximize and socialize. Then they can work on a multi-level, integrated value proposition for cross-platform promotion.
(You can take a girl out of the corporation, but you…)