Mary Schmidt Marketing Troubleshooter

As I noted in Real People. Fake Signs – the healthcare IT industry has glommed onto “meaningful use” with a vengeance.  Never mind that:  1. once you’ve heard the term for the 400th time, it loses any meaning. 2. Everyone else is saying the same thing.  Rather like that wonderful (ack, ack) term, “innovative solutions.” And, of course, everyone is also a “leader”…;-)

Same goes for “cloud” and “source” The hot, buzzy-buzz for “cloud computing” and “open source”  means a thundering herd has stampeded to “brand” themselves with one or both terms in their company names.  And, so?  Nothing wrong with either word…but a snazzy name never sold a single product.

Spend less time on the name, more time on product development and your customers will thank (and buy from) you.

…and silly, non-descriptive names like Google?  Nah, that’ll never work.