(For a brief summary of what I've done for some clients, click on one of the links under "Featured Projects" in the right column.)
"Mary impressed me and my partners from our very first meeting, and continues to do so today. Her common sense business mindset has kept our company on track to meet our goals, with all of it delivered in a witty, personable manner. She is tactful, honest, and calls it the way she sees it. Metaphorically speaking, Mary has not only plugged the leaks in our corporate ship, but is now our new rudder, steering us into the waters that we have been wanting to cruise towards for such a long time!" - Rick Beichler, (CView VSaaS modules)
"Mary is a knowledgeable, versatile, creative, and pragmatic marketing professional that employs solid interpersonal skills while driving measurable results. She is wholly comfortable with technology and is adept at employing it as part of her deliverables. I find her to be quick on the uptake and a self-starter that offers valuable insights and recommendations. I would recommend her without reservation.” - Mike Marett, Executive VP, Numerex
"Mary has been a customer and also done some consulting for me. She is ideally suited to be a marketing troubleshooter. There is almost no marketing issue that she does not know how to handle. Many may make that claim, but few can make it stick. Mary is the real deal. She is both broad and deep in marketing and business. She is also savvy and creative, a great but rare combination. It would be wise to heed her recommendations as she is smarter than almost everyone." -- Al Hahn, Executive Director, Association of Support Professionals
"This is my second start-up working with Mary. She was the very first call I made once I decided to license the ProtoHIT technology from UNM. She's one of the very rare people who can both think and produce. No excuses, just execution." - Bruce Fryer, Founder & CEO, ProtoHIT
“What can I say? If you want it done on time – give it to Mary and get out of the way! And, she gives me direct and independent advice. Sometimes I don’t like to hear it, but she knows it’s part of her job!” – F. Leroy Pacheco, Executive Director, The Loan Fund
"Mary is terrific at cutting through the jargon to get to the true value of what we do...and how best to communicate that value." - Leslie Elgood, CEO, New Mexico Community Capital
“Mary provided me with valuable feedback on how to improve Comcast's customer service in Albuquerque. That lead to a mutually beneficial friendship that included our company sponsoring a seminar series she organized and her valuable counsel on high level marketing strategy. She shoots straight, is of impeccable character and has a boundless work ethic. If she takes on a project for you, you will see results.” - Scott Westerman, Regional VP, Comcast
Want to talk about how I might work with you?
Drop me a line at firstname.lastname@example.org Or, call me at 505-856-2551.
Entrepreneur InsightsBW Tech Beat Fast Company Joel On Software Guy Kawasaki Silicon Valley.com Tech Crunch Valley Wag (Silicon Valley tech gossip) Wired Gadget Lab A VC Musings of A VC In NYC Venture Valkyrie Post Money Value, Rick's Rants or A VC Loonie with a Toonie. (A down-to-earth VC talks in real-world terms...and he's funny.) Redeye VC VentureBeat Venture Blog The Journal Blog (micro enterprise trends, politics, and views) Small Business Trends
Marketing TroubleshootingBrand Autopsy Copy Blogger Copywriting tips for online success Church of the Customer Seth Godin Grant McCracken (Chief Culture Officer. Do you have one?) Opinionated Marketers Presentation Zen
Web BytesJeffrey & Bryan Eisenberg - web marketing pioneers SEOmoz Search Engine Optimization that makes sense
Brain FoodTom Asacker Made to Stick Lip-Sticking freakonomics Richard Florida Doc Searls Tom Peters TED (ideas to share) Gizmodo Beach Walks with Rox (Internet TV Show: Life, business - sometimes serious, sometimes frivolous, always Aloha) Radio Open Source
Life & So ForthDaily Python Life Hacker (Tech tricks, tips and downloads for getting things done.) The Lazy Environmentalist The Triple Bottom Line Triple Pundit People. Planet. Profit (and why should those things be considered mutually exclusive by some?) Scott Adams Eddie Izzard Ridiculant Ridiculous Stuff From the UK Stuff White People Like Sunset Traveler The Triple Bottom Line
May 05, 2016
Yes, you read that right. I’m actually saying you may not need social media. It all comes back to the basics: What are your objectives? Who are your customers? Where do they look for information? How can you engage with them? How can you get them to act? (“Liking” you isn’t the same as buying from you.) Social media isn’t magic; it won’t instantly generate revenues, make a bad product great, or keep customers loyal. It’s also not—despite what some say—easy, simple or truly free. You need a strategy and then you need to implement it. (And, IF you use social media, you don’t have to do everything. Whew!)
If you’re in the Albuquerque area, join Erika Yocom and me on Thursday June 16th, 8:30 to noon. We’ll start with business strategy,
Contact Mary Schmidt Today!
- Do You Even Need Social Media in Your Biz Mix?
- Markets: Creating or Evolving? Disruptive or Incremental?
- You Mean You Don’t Care What I Had For Lunch?
- Do Good Do Well: The Power of Home
- The “So What” Test for Entrepreneurs
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Mindful Mondays
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes