(For a brief summary of what I've done for some clients, click on one of the links under "Featured Projects" in the right column.)
"Mary impressed me and my partners from our very first meeting, and continues to do so today. Her common sense business mindset has kept our company on track to meet our goals, with all of it delivered in a witty, personable manner. She is tactful, honest, and calls it the way she sees it. Metaphorically speaking, Mary has not only plugged the leaks in our corporate ship, but is now our new rudder, steering us into the waters that we have been wanting to cruise towards for such a long time!" - Rick Beichler, (CView VSaaS modules)
"Mary is a knowledgeable, versatile, creative, and pragmatic marketing professional that employs solid interpersonal skills while driving measurable results. She is wholly comfortable with technology and is adept at employing it as part of her deliverables. I find her to be quick on the uptake and a self-starter that offers valuable insights and recommendations. I would recommend her without reservation.” - Mike Marett, Executive VP, Numerex
"Mary has been a customer and also done some consulting for me. She is ideally suited to be a marketing troubleshooter. There is almost no marketing issue that she does not know how to handle. Many may make that claim, but few can make it stick. Mary is the real deal. She is both broad and deep in marketing and business. She is also savvy and creative, a great but rare combination. It would be wise to heed her recommendations as she is smarter than almost everyone." -- Al Hahn, Executive Director, Association of Support Professionals
"This is my second start-up working with Mary. She was the very first call I made once I decided to license the ProtoHIT technology from UNM. She's one of the very rare people who can both think and produce. No excuses, just execution." - Bruce Fryer, Founder & CEO, ProtoHIT
“What can I say? If you want it done on time – give it to Mary and get out of the way! And, she gives me direct and independent advice. Sometimes I don’t like to hear it, but she knows it’s part of her job!” – F. Leroy Pacheco, Executive Director, The Loan Fund
"Mary is terrific at cutting through the jargon to get to the true value of what we do...and how best to communicate that value." - Leslie Elgood, CEO, New Mexico Community Capital
“Mary provided me with valuable feedback on how to improve Comcast's customer service in Albuquerque. That lead to a mutually beneficial friendship that included our company sponsoring a seminar series she organized and her valuable counsel on high level marketing strategy. She shoots straight, is of impeccable character and has a boundless work ethic. If she takes on a project for you, you will see results.” - Scott Westerman, Regional VP, Comcast
Want to talk about how I might work with you?
Drop me a line at firstname.lastname@example.org Or, call me at 505-856-2551.
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Jun 22, 2015
“If I had asked people what they wanted, they would have said faster horses.”—Henry Ford
Of course, this quote has also been used by entrepreneurs as an excuse for ignoring market reality. (It’s a GREAT idea!” Everyone SHOULD love it! Who needs a business plan? Or a market analysis? We HAVE no competition! LET’s GO!”)
And, I’m all for wild ideas and out-of-the-box thinking. Once upon a time, I’m sure the general consensus was that newfangled fire thing would never catch on…and what’s with that big round gizmo that rolls? Who needs that?
However, whatever the idea—wild or otherwise—when all is said and done, someone has to buy it. And buy more than one.
And what if your customers are perfectly happy with their “horses” and, yes,
Contact Mary Schmidt Today!
- But what if your customers will BUY a faster horse?
- The Illusion of “Incremental” Changes
- Can You Grow Out of (in) a Stagnant Market?
- The Not-So-Secret Reasons Secret Failed
- You Can Sell One of Anything
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes