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505-856-2551

Mary Schmidt Marketing Troubleshooter

Mary

As a marketing troubleshooter, I focus on "black & white" marketing -- timely technology commercialization, sustainable competitive positioning, product development/launch and integrated offline/online marketing strategies you can actually implement. This means that -- no -- I won't write your brochure for "X an hour." That's "color" marketing and there's a lot of work (and thinking) that needs to happen before we get to that. (Tip: If you're just now seeking seed capital, you need to put plan before glitz. And, you don't need to be 'branded' if you don't even have a product yet.)

I don't do consultant happy talk or give boilerplate advice. I'll work with you to better define your (best) markets, develop those markets, and turn your ideas into (profitable) products or services. I also offer non-profit rates.

Some ways I can help:

Market Scans

Looking for new ways to compete in a saturated market? Think you may have missed something in your business plan? Suspect you’ve got a blind spot (or two) in your market? That’s where I can help. I’ll do a deep dive in your company and market (We'll start with an hour of real-time conversation). Then, I’ll provide a report that includes detailed analysis and recommendations.

Start-up (less than two years in business, less than $1M in annual revenue): $3500.00

Established Business (two or more years in business, up to $5M in annual revenue): $7500.00

More than $5M in annual revenue: Custom quote

Business Plans Advice and Renovation

Even if the only person who ever sees it is you - you need one. (Tip: Your plan is never really "done.")

Product Development, Launch & Management (Software, Hardware and IT Services)

I can help you get going, keep on track... or get back on track. (What you think its the best feature of your product may not be what your customers want, need, or will pay for. Want, Need, and Pay For can be three different things.)

Channel Analysis, Planning & Programs

A great product is only the beginning — you've got to get it to market (and a lot of it.) That means channels. You've got to consider things like direct or indirect, multi-tier pricing, margins, and ongoing sales and technical support. And, just because the "dominant market player" is big doesn't mean they'll be good at selling your product.

Social Media Reality Check

Social media is just another set of tools. No magic. The "trick" is determining how and when to use those tools in your particular business. I don't tout myself as a social media "expert" -- so I won't try to sell you services or advice you don't need. It all comes down to what works for you, not everyone else. (From the blog: Once More with Feeling: A Facebook Page is Not a Social Media Strategy. and What "Social Media" Won't Do For You (Like magically fix a crap product.)

“Mary provided me with valuable feedback on how to improve Comcast's customer service in Albuquerque. That lead to a mutually beneficial friendship that included our company sponsoring a seminar series she organized and her valuable counsel on high level marketing strategy. She shoots straight, is of impeccable character and has a boundless work ethic. If she takes on a project for you, you will see results.” - Scott Westerman, Regional VP, Comcast

Entrepreneur Insights

BW Tech Beat Fast Company Joel On Software Guy Kawasaki Silicon Valley.com Tech Crunch Valley Wag (Silicon Valley tech gossip) Wired Gadget Lab A VC Musings of A VC In NYC Venture Valkyrie Post Money Value, Rick's Rants or A VC Loonie with a Toonie. (A down-to-earth VC talks in real-world terms...and he's funny.) Redeye VC VentureBeat Venture Blog The Journal Blog (micro enterprise trends, politics, and views) Small Business Trends

Marketing Troubleshooting

Brand Autopsy Copy Blogger Copywriting tips for online success Church of the Customer Seth Godin Grant McCracken (Chief Culture Officer. Do you have one?) Opinionated Marketers Presentation Zen

Web Bytes

Jeffrey & Bryan Eisenberg - web marketing pioneers SEOmoz Search Engine Optimization that makes sense

Brain Food

Tom Asacker Made to Stick Lip-Sticking freakonomics Richard Florida Doc Searls Tom Peters TED (ideas to share) Gizmodo Beach Walks with Rox (Internet TV Show: Life, business - sometimes serious, sometimes frivolous, always Aloha) Radio Open Source

Life & So Forth

Daily Python Life Hacker (Tech tricks, tips and downloads for getting things done.) The Lazy Environmentalist The Triple Bottom Line Triple Pundit People. Planet. Profit (and why should those things be considered mutually exclusive by some?) Scott Adams Eddie Izzard Ridiculant Ridiculous Stuff From the UK Stuff White People Like Sunset Traveler The Triple Bottom Line

(For a brief summary of what I've done for some clients, click on one of the links under "Featured Projects" in the right column.)

"Mary is a knowledgeable, versatile, creative, and pragmatic marketing professional that employs solid interpersonal skills while driving measurable results. She is wholly comfortable with technology and is adept at employing it as part of her deliverables. I find her to be quick on the uptake and a self-starter that offers valuable insights and recommendations. I would recommend her without reservation.” - Mike Marett, Executive VP, Numerex

"This is my second start-up working with Mary. She was the very first call I made once I decided to license the ProtoHIT technology from UNM. She's one of the very rare people who can both think and produce. No excuses, just execution." - Bruce Fryer, Founder & CEO, ProtoHIT

“What can I say? If you want it done on time – give it to Mary and get out of the way! And, she gives me direct and independent advice. Sometimes I don’t like to hear it, but she knows it’s part of her job!” – F. Leroy Pacheco, Executive Director, The Loan Fund

"Mary is terrific at cutting through the jargon to get to the true value of what we do...and how best to communicate that value." - Leslie Elgood, CEO, New Mexico Community Capital

“Mary provided me with valuable feedback on how to improve Comcast's customer service in Albuquerque. That lead to a mutually beneficial friendship that included our company sponsoring a seminar series she organized and her valuable counsel on high level marketing strategy. She shoots straight, is of impeccable character and has a boundless work ethic. If she takes on a project for you, you will see results.” - Scott Westerman, Regional VP, Comcast

Want to talk about how I might work with you?

Drop me a line at mary@maryschmidt.com Or, call me at 505-856-2551.

What Everyone Knows About Good Ol’ Email (or not)

Oct 16, 2014

fireFrom Email Etiquette, Business 2 Community

Is email really the right communication method? Just because it’s the easiest doesn’t always mean it’s the best. Any major problem or issue is best resolved either face to face, or on the phone. If the person sits next to you or down the hall, get out of your chair and go talk to them. If you need to have the discussion captured in writing, send a follow-up note.

And haven’t we all sent flamers? In fact, back in my corporate days, there was even a flame icon you could put on your Lotus emails. I sent my share of those, much to my chagrin (now). (And typing speed is not always your friend. I can flame out in about ten seconds.)  I was working in a high-pressure, highly toxic company, but

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Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

Free Downloads

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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