Entrepreneur InsightsBW Tech Beat Fast Company Joel On Software Guy Kawasaki Silicon Valley.com Tech Crunch Valley Wag (Silicon Valley tech gossip) Wired Gadget Lab A VC Musings of A VC In NYC Venture Valkyrie Post Money Value, Rick's Rants or A VC Loonie with a Toonie. (A down-to-earth VC talks in real-world terms...and he's funny.) Redeye VC VentureBeat Venture Blog The Journal Blog (micro enterprise trends, politics, and views) Small Business Trends
Marketing TroubleshootingBrand Autopsy Copy Blogger Copywriting tips for online success Church of the Customer Seth Godin Grant McCracken (Chief Culture Officer. Do you have one?) Opinionated Marketers Presentation Zen
Web BytesJeffrey & Bryan Eisenberg - web marketing pioneers SEOmoz Search Engine Optimization that makes sense
Brain FoodTom Asacker Made to Stick Lip-Sticking freakonomics Richard Florida Doc Searls Tom Peters TED (ideas to share) Gizmodo Beach Walks with Rox (Internet TV Show: Life, business - sometimes serious, sometimes frivolous, always Aloha) Radio Open Source
Life & So ForthDaily Python Life Hacker (Tech tricks, tips and downloads for getting things done.) The Lazy Environmentalist The Triple Bottom Line Triple Pundit People. Planet. Profit (and why should those things be considered mutually exclusive by some?) Scott Adams Eddie Izzard Ridiculant Ridiculous Stuff From the UK Stuff White People Like Sunset Traveler The Triple Bottom Line
(For a brief summary of what I've done for some clients, click on one of the links under "Featured Projects" in the right column.)
"Mary is a knowledgeable, versatile, creative, and pragmatic marketing professional that employs solid interpersonal skills while driving measurable results. She is wholly comfortable with technology and is adept at employing it as part of her deliverables. I find her to be quick on the uptake and a self-starter that offers valuable insights and recommendations. I would recommend her without reservation.” - Mike Marett, Executive VP, Numerex
"This is my second start-up working with Mary. She was the very first call I made once I decided to license the ProtoHIT technology from UNM. She's one of the very rare people who can both think and produce. No excuses, just execution." - Bruce Fryer, Founder & CEO, ProtoHIT
“What can I say? If you want it done on time – give it to Mary and get out of the way! And, she gives me direct and independent advice. Sometimes I don’t like to hear it, but she knows it’s part of her job!” – F. Leroy Pacheco, Executive Director, The Loan Fund
"Mary is terrific at cutting through the jargon to get to the true value of what we do...and how best to communicate that value." - Leslie Elgood, CEO, New Mexico Community Capital
“Mary provided me with valuable feedback on how to improve Comcast's customer service in Albuquerque. That lead to a mutually beneficial friendship that included our company sponsoring a seminar series she organized and her valuable counsel on high level marketing strategy. She shoots straight, is of impeccable character and has a boundless work ethic. If she takes on a project for you, you will see results.” - Scott Westerman, Regional VP, Comcast
Want to talk about how I might work with you?
Drop me a line at firstname.lastname@example.org Or, call me at 505-856-2551.
Feb 12, 2015
In working with clients to get products to market, I go through a series of reality checks. And, one of the hardest realities is that you really can sell one of anything…to somebody. The “trick” (and how you build a sustainable business) is selling more than one, over and over.
So, here are some of the reality check questions we work through.
1. What makes your product better than others already on the market? Is it a lot better? How? Can we translate that into value? How can we displace products already out there with target channels?
2. What’s your pricing model? If you’re going through third parties, you need to build in margin at every level, with very conservative cost and revenue projections. Better to be pleasantly surprised
Contact Mary Schmidt Today!
- You Can Sell One of Anything
- Why You Shouldn’t Hire Me To “Do” Your Social Media Strategy
- Life Changers—Small Things Make a Big Difference
- The Only New Year Resolution Needed
- When was the last time you closed a deal in an elevator?
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes