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505-856-2551

Mary Schmidt Marketing Troubleshooter

Mary

I don't do consultant happy talk or give boilerplate advice. I'll work with you to better define your (best) markets, develop those markets, and turn your ideas into (profitable) products or services. I also offer non-profit rates.

Social Media for Service & Support

How to integrate social media into your existing tech support (without losing your sanity)

SLAs, SOWs and ROI measurements; custom workshops; custom research & recommendations.

Market Scans

Looking for new ways to compete in a saturated market? Think you may have missed something in your business plan? Suspect you’ve got a blind spot (or two) in your market? That’s where I can help. I’ll do a deep dive in your company and market (We'll start with an hour of real-time conversation). Then, I’ll provide a report that includes detailed analysis and recommendations.

Start-up (less than two years in business, less than $1M in annual revenue): $3500.00

Established Business (two or more years in business, up to $5M in annual revenue): $7500.00

More than $5M in annual revenue: Custom quote

Business Plans Advice and Renovation

Even if the only person who ever sees it is you - you need one. (Tip: Your plan is never really "done.")

Product Development, Launch & Management (Software, Hardware and IT Services)

I can help you get going, keep on track... or get back on track. (What you think its the best feature of your product may not be what your customers want, need, or will pay for. Want, Need, and Pay For can be three different things.)

Channel Analysis, Planning & Programs

A great product is only the beginning — you've got to get it to market (and a lot of it.) That means channels. You've got to consider things like direct or indirect, multi-tier pricing, margins, and ongoing sales and technical support. And, just because the "dominant market player" is big doesn't mean they'll be good at selling your product.

“Mary provided me with valuable feedback on how to improve Comcast's customer service in Albuquerque. That lead to a mutually beneficial friendship that included our company sponsoring a seminar series she organized and her valuable counsel on high level marketing strategy. She shoots straight, is of impeccable character and has a boundless work ethic. If she takes on a project for you, you will see results.” - Scott Westerman, Regional VP, Comcast

Entrepreneur Insights

BW Tech Beat Fast Company Joel On Software Guy Kawasaki Silicon Valley.com Tech Crunch Valley Wag (Silicon Valley tech gossip) Wired Gadget Lab A VC Musings of A VC In NYC Venture Valkyrie Post Money Value, Rick's Rants or A VC Loonie with a Toonie. (A down-to-earth VC talks in real-world terms...and he's funny.) Redeye VC VentureBeat Venture Blog The Journal Blog (micro enterprise trends, politics, and views) Small Business Trends

Marketing Troubleshooting

Brand Autopsy Copy Blogger Copywriting tips for online success Church of the Customer Seth Godin Grant McCracken (Chief Culture Officer. Do you have one?) Opinionated Marketers Presentation Zen

Web Bytes

Jeffrey & Bryan Eisenberg - web marketing pioneers SEOmoz Search Engine Optimization that makes sense

Brain Food

Tom Asacker Made to Stick Lip-Sticking freakonomics Richard Florida Doc Searls Tom Peters TED (ideas to share) Gizmodo Beach Walks with Rox (Internet TV Show: Life, business - sometimes serious, sometimes frivolous, always Aloha) Radio Open Source

Life & So Forth

Daily Python Life Hacker (Tech tricks, tips and downloads for getting things done.) The Lazy Environmentalist The Triple Bottom Line Triple Pundit People. Planet. Profit (and why should those things be considered mutually exclusive by some?) Scott Adams Eddie Izzard Ridiculant Ridiculous Stuff From the UK Stuff White People Like Sunset Traveler The Triple Bottom Line

(For a brief summary of what I've done for some clients, click on one of the links under "Featured Projects" in the right column.)

"Mary is a knowledgeable, versatile, creative, and pragmatic marketing professional that employs solid interpersonal skills while driving measurable results. She is wholly comfortable with technology and is adept at employing it as part of her deliverables. I find her to be quick on the uptake and a self-starter that offers valuable insights and recommendations. I would recommend her without reservation.” - Mike Marett, Executive VP, Numerex

"This is my second start-up working with Mary. She was the very first call I made once I decided to license the ProtoHIT technology from UNM. She's one of the very rare people who can both think and produce. No excuses, just execution." - Bruce Fryer, Founder & CEO, ProtoHIT

“What can I say? If you want it done on time – give it to Mary and get out of the way! And, she gives me direct and independent advice. Sometimes I don’t like to hear it, but she knows it’s part of her job!” – F. Leroy Pacheco, Executive Director, The Loan Fund

"Mary is terrific at cutting through the jargon to get to the true value of what we do...and how best to communicate that value." - Leslie Elgood, CEO, New Mexico Community Capital

“Mary provided me with valuable feedback on how to improve Comcast's customer service in Albuquerque. That lead to a mutually beneficial friendship that included our company sponsoring a seminar series she organized and her valuable counsel on high level marketing strategy. She shoots straight, is of impeccable character and has a boundless work ethic. If she takes on a project for you, you will see results.” - Scott Westerman, Regional VP, Comcast

Want to talk about how I might work with you?

Drop me a line at mary@maryschmidt.com Or, call me at 505-856-2551.

“It’s Hard To Be Human!”

Sep 04, 2014

...said a friend at lunch the other day, with a laugh.  And, sure that sounds funny, but…

One of my biggest pet peeves is “It’s nothing personal. It’s business.”  In reality, EVERYTHING we do in business is, in fact, personal…because we are all—yup—humans.  And humans make decisions based on emotion, then find the logic to support the decisions. That goes for everything from buying shoes to hiring an employee.

You are, in fact, always marketing to a “consumer.”  The business buyer is using the same set of emotions and perceptions he or she uses to make personal buying decisions. Certainly, we have different “personas” depending on type of purchase, time of day, and need…however, every single one of those personas are human.

...I’d add

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Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

Free Downloads

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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