Feb 12, 2015
In working with clients to get products to market, I go through a series of reality checks. And, one of the hardest realities is that you really can sell one of anything…to somebody. The “trick” (and how you build a sustainable business) is selling more than one, over and over.
So, here are some of the reality check questions we work through.
1. What makes your product better than others already on the market? Is it a lot better? How? Can we translate that into value? How can we displace
Jan 29, 2015
Short answer: Because you need a comprehensive, integrated offline/online marketing strategy…with an implementable plan and ROI measurements. (Relax, you can put all this on one page, if you do some serious thinking and analysis before putting anything down on the page…and are willing to make course corrections quickly. That I can help you with…)
As regular readers know, one of my biggest pet peeves is the instant “expert”—for everything from life planning to social media. And, just
Jan 15, 2015
Recently, Alan Webber, former candidate for NM governor and co-founder of Fast Company met with my group of New Mexico Trusted Advisers. We kicked around a lot of ideas about how to help foster entrepreneurial spirit and success. As we discussed attitudes and such, he noted in passing the article Fast Company published way back when—“The Brand Called You” by Tom Peters.
Talk about serendipity! The article literally changed my life back in corporate America; I was “stuck” in a crap job in a
Jan 06, 2015
Did you make some? Have you already broken at least one? (C’mon. ‘Fess up.) Personally, I’ve always found resolutions to be profoundly depressing…da pressure! da pressure!
Goals are different. Perhaps it’s simply a matter of semantics. We can set small, medium, large, shoot the moon goals and keep adjusting (as long as we keep moving and trying.) Bite off a small chunk of a big challenge. Solve it. Learn. Adjust. Move on to the next bit.
So, without further ado—the only resolution
Dec 01, 2014
...or even talked to anyone? Mostly we all stare forward, working hard to avoid eye contact. Maybe we do one of the closed mouth Buddha half-smiles as people enter…but that’s pretty much it. Of course, “elevator pitch” is shorthand for encapsulating your key selling points into a few words of sheer, unforgettable brilliance. Here’s a sanity check for you. In the last meeting where everyone was asked to stand and speak their bit—how many did you remember? Or were you busy obsessing about your
Nov 20, 2014
Earlier this week I re-connected with an old friend and former client. And one of the first things she said was “We owe you an apology about social media.” The folks building her company’s new web site are telling her that the company HAS TO HAVE Facebook, Twitter, etc. (It helps with SEO rankings!) After I told her that I didn’t need an apology (hey! It’s your business)—I also told her that no, they don’t have to have FB, Twitter, etc. They are a professional firm that gets almost all their
Nov 19, 2014
Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad.
Banner ads are cheap. There’s a reason. People hate them and they’re (by all reports) ineffective. So why do companies (including—ahem—the New York Times) still have them? Because other
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- You Can Sell One of Anything
- Why You Shouldn’t Hire Me To “Do” Your Social Media Strategy
- Life Changers—Small Things Make a Big Difference
- The Only New Year Resolution Needed
- When was the last time you closed a deal in an elevator?
- “We owe you an apology, Mary, about social media.”
- Is The Internet Dead?
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes