Jan 15, 2015
Yesterday, Alan Webber, former candidate for NM governor and co-founder of Fast Company met with my group of New Mexico Trusted Advisers. We kicked around a lot of ideas about how to help foster entrepreneurial spirit and success. As we discussed attitudes and such, he noted in passing the article Fast Company published way back when—“The Brand Called You” by Tom Peters.
Talk about serendipity! The article literally changed my life back in corporate America; I was “stuck” in a crap job in a
Jan 06, 2015
Did you make some? Have you already broken at least one? (C’mon. ‘Fess up.) Personally, I’ve always found resolutions to be profoundly depressing…da pressure! da pressure!
Goals are different. Perhaps it’s simply a matter of semantics. We can set small, medium, large, shoot the moon goals and keep adjusting (as long as we keep moving and trying.) Bite off a small chunk of a big challenge. Solve it. Learn. Adjust. Move on to the next bit.
So, without further ado—the only resolution
Dec 01, 2014
...or even talked to anyone? Mostly we all stare forward, working hard to avoid eye contact. Maybe we do one of the closed mouth Buddha half-smiles as people enter…but that’s pretty much it. Of course, “elevator pitch” is shorthand for encapsulating your key selling points into a few words of sheer, unforgettable brilliance. Here’s a sanity check for you. In the last meeting where everyone was asked to stand and speak their bit—how many did you remember? Or were you busy obsessing about your
Nov 20, 2014
Earlier this week I re-connected with an old friend and former client. And one of the first things she said was “We owe you an apology about social media.” The folks building her company’s new web site are telling her that the company HAS TO HAVE Facebook, Twitter, etc. (It helps with SEO rankings!) After I told her that I didn’t need an apology (hey! It’s your business)—I also told her that no, they don’t have to have FB, Twitter, etc. They are a professional firm that gets almost all their
Nov 19, 2014
Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad.
Banner ads are cheap. There’s a reason. People hate them and they’re (by all reports) ineffective. So why do companies (including—ahem—the New York Times) still have them? Because other
Nov 18, 2014
In biz or life (and you really can’t separate the two, after all)—we all do it. We transform our wants into “needs.” Or, we use need as a way to avoid dealing with hard decisions and daunting realities.
For example, in my first meeting with an entrepreneur seeking funding, I ask, “How much money do you really need to get going?” Almost always we can get from “want” to the real “need.” We can then have a much better discussion about how to meet that need. What starts out as a “How do I get a
Nov 12, 2014
...or F2F always beats “optics.”
(As many wonder what the heck are “optics” anyway? Exactly. That’s all those photo opps when the poobahs sweep through a coffee shop, or burger stand, or pizza joint for a few minutes, shake a few hands and move on. Maybe hug an old lady. Kiss a baby. Seldom do they actually spend time there, on a regular basis.)
Here in NM, GOP Corngressman Steve Pearce was re-elected with a record number of votes. However, reportedly he was nervous going into the
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- Life Changers—Small Things Make a Big Difference
- The Only New Year Resolution Needed
- When was the last time you closed a deal in an elevator?
- “We owe you an apology, Mary, about social media.”
- Is The Internet Dead?
- Are You Dealing With “Needflation?”
- Coffee Shop Marketing or F2F (Almost) Always Works.
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Marketing Troubleshooting
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