Sep 04, 2014
...said a friend at lunch the other day, with a laugh. And, sure that sounds funny, but…
One of my biggest pet peeves is “It’s nothing personal. It’s business.” In reality, EVERYTHING we do in business is, in fact, personal…because we are all—yup—humans. And humans make decisions based on emotion, then find the logic to support the decisions. That goes for everything from buying shoes to hiring an employee.
You are, in fact, always marketing to a “consumer.” The business buyer is using
May 20, 2014
No. Really, I will tell you all the reasons to not hire me. (And I loathe the word “consultant.” Always have. But…) For example:
At your stage in development, you’re better served by spending the money on actual sales efforts, improving your product, traveling to meet with customers, etc. (Customer meetings and biz networking are two of the best “marketing” tactics. Of course, you need to do some upfront qualification and set goals for yourself.). I’ve refunded retainers before—rent comes
Apr 30, 2014
The Internet. Web 2.0. Social Media. The Cloud. BIG DATA! (“Will Big Data Replace Marketing?” “Will Social Media Kill Phone Support?” And so on and so forth.)
What do all these have in common? They’re the buzz of the day/year/moment that many consultants used/use to pitch their services. Certainly, there are changes in technology…and we’re living in a global, interconnected economy these days (whether we like or not.)
However, here’s the BIG secret. It’s all buzz. The basics don’t change.
Apr 22, 2014
Recently, I was discussing next steps with an entrepreneur. Cool product. “Why didn’t I think of that?” Smart people. Tons of international market potential. Already moving ahead…but not exactly sure where “ahead” was leading.
So, we had a brief conversation about needing mind share before market share.
Couple of basics:
1. Anyone can sell one of anything to somebody.
2. Customers may love the idea…and then will never pay for the actual product. (And if you talked about it with them
Feb 19, 2014
(My favorite power boots, more about them in a sec.) Recently, I met with Focus creative agency to talk about my blind spots. (Yes, we all have them, even experienced consultants who’ve been groking and rolling for years. The most difficult client is always ourselves…just like doctors can be the worst patients…and don’t take their own advice…)
They asked what I do for clients. “Marketing Troubleshooter” is interesting, but what do I really DO? After much huhhhing and ummming, (and staring
Feb 10, 2014
Regardless of the type of support, product, service, or industry…B2B, B2C, whatever…
1. “I can’t do that. You’ll have to go to our web site.” In response to—for example—a request to change an email account for paperless billing since you can’t get into the web site. Or, the web site keeps crashing, so you can’t make that “easy” online payment.
2. “I’ll transfer you to someone who’ll take care of that for you! Have a nice day!” And then the system hangs up…or you’re transferred to yet
Feb 03, 2014
Last week, a colleague and fellow member of what we call “The No BS Club” asked me, “How much of ‘marketing’ do you really think works?” We were talking about what I call “color marketing”—brochures, commercials, ads…cute little moppets…dogs and ponies…the “fun” stuff.
It was the end of a long and trying week, so I was in full “no bs” mode. My answer: “Not much.” For example, much of advertising is—ahem—corporate ego reinforcement. That, or some combination of marketer naivete, CEO
Contact Mary Schmidt Today!
- “It’s Hard To Be Human!”
- I’m the World’s Worst “Consultant.”
- The BIG Marketing Secret!!!
- Mind Share Before Market Share
- Tough Love for Entrepreneurs—Three Tips
- Three Things A Customer Service Rep Should Never Say
- A Reality Check: Super Bowl Ads
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes