Jun 08, 2016
“The short road to ruin is to emulate the methods of your adversary.” - Winston Churchill.
Benchmarking. Best Practices. “Competitive Intelligence.” (often an oxymoron anyway) “Competitive Analysis.” All this will tell you where people have been and are - not where they’re going or what the next BIG thing is/will be. Plus, “industry standard” may in fact be thoroughly mediocre, not a good thing to emulate. Your customers can’t tell you the revolutionary BIG thing either - but they
May 03, 2016
Recently I was talking to a young entrepreneur (or trying to…the man’s ability to not take a breath was truly amazing). I did manage to get in one or two basic questions about his market research and product viability. He then proceeded to give me a lovely 101 lecture on creating markets, using Steve Jobs and Apple as the example of creating a market and a demand. If they could do it, so could he! And, certainly, Apple is a fascinating story, but “they” didn’t do it overnight (and Jobs had a
May 02, 2016
(Previously published on LinkedIn.)
But look! I posted an image which is supposed to increase my views! And it was really good sandwich! And, here’s the recipe! Okay, I’ll stop now.
Here’s a very brief Social Media sanity check for you.
LinkedIn now has over 400 million users. I’ve personally got about 500 followers (which is not anywhere close to a “power number” and I’m fine with that. I only have one brain and a limited number of work hours to offer. I’m not a mass marketer of
Apr 29, 2016
“Home is a name, a word, it is a strong one; stronger than magician ever spoke, or spirit ever answered to, in the strongest conjuration.” — Charles Dickens
Friends and regular readers know I love to “nest.” My home is my sanctuary and the foundation for much of my sanity and calmness. However, what if I didn’t have that? Here in the “first world” we often forget that many of our fellow human beings don’t have even the basics…forget not being able to afford a new car or a kitchen
Apr 27, 2016
In talking with entrepreneur clients, I often do a bit of tough love and give them the “so what” test. (Better to hear from me than a potential investor or customer.)
If you’re thinking about starting a new biz or have a cool new invention - before you max out the credit cards, quit your job or clean out the kids’ college fund - think about how you would answer the following:
1. “I’ve got a great _________! Nobody else can do it.” So What? What problem does it solve? Do people
Apr 25, 2016
Photo credit: Anadolu Agency/Getty Images
Yes, it’s Monday again. But, c’mon. It’s only a day out of a week…part of an artificial time construct we humans have crafted. It could just as easily be called Friday…(Do you feel better already?) And, there wasn’t even such a thing as “weekends” until the late 19th/early part of the 20th century. (Thank you, labor unions! More at Where the Five-Day Workweek Came From.)
And so we come to that image. Here’s why I so love history (and
Apr 07, 2016
Consider the ballpoint pen. John J. Loud patented a “rolling-pointed fountain marker” on October 30, 1888. Over the next 30 years, 350 similar patents were issued by the U.S. Patent Office. But none of these products appeared on the market. The idea was fine—they just couldn’t get the ink right. If it was too thin, the pen leaked. Too thick, the pen clogged. Eventually two French brothers solved the problem and licensed their patents, in 1950, to a Frenchman named Bich. He then took
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- Hitting a Moving Target.
- Markets: Creating or Evolving? Disruptive or Incremental?
- You Mean You Don’t Care What I Had For Lunch?
- Do Good Do Well: The Power of Home
- The “So What” Test for Entrepreneurs
- Mindful Monday: “Be cheerful, live your life”
- A Patent Isn’t a (Commercial) Product.
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Mindful Mondays
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes