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Mary Schmidt Marketing Troubleshooter

Mary

Idea Pool

Do You Have 39.5 Cents?

Mary Schmidt

Feb 03, 2012

jar of changeAs I continue to work on the Adopt-A-Village project for Global Hope Network International, I’m exercising some admittedly rusty fundraising brain cells (particularly difficult this week with a gallopin’ head cold). 

How can I make it as easy as possible for people to participate?  How can I make it as painless as possible?

Well, one way is do some simple math for perspective. 

To participate in the project,  it’ll be $12/month for two to three years.  Maximum 100 people (I’ve already

In Do Good. Do Well.

Your Best Social Medial Tool - The Telephone?

Mary Schmidt

Feb 02, 2012

Old GE phone ad

As Al Hahn and I continue to put together our seminar for social media skeptics, we talk a lot (via the old-fashioned telephone. Two-way, LIVE communications, with the abllity to INSTANTLY clear up any misconception. Real-time brainstorming. Decisions made right then! What will they think of next?) 

I’ve said many a time - social media isn’t one size fits all.  And, “social media” isn’t restricted to the “new” (Facebook, Twitter, etc.) ANYTHING that enables you to interact with others is

In Entrepreneur Insights, Social Media For Skeptics

What Gets YOUR Wallet Open?

Mary Schmidt

Jan 27, 2012

Following on my post from last week, F2F Beats “Like” Every Time

From How Nonprofits Can Use Social Media: “An astounding 97 percent of nonprofits are using social media, far surpassing even the business world,” says Nora Ganim Barnes, co-author of a study released last year by the University of Massachusetts Dartmouth Center for Marketing Research…The trick, say nonprofit advocacy experts, is to pair virtual campaigns with flesh-and-blood action.

Ah, there’s always a gotcha, isn’t

In Do Good. Do Well., Social Media For Skeptics

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Stop Reading This

Go DO Something

It's that time of year again. A NEW ONE! Full of possibilities. Tons of advice of how to get things done. Of course, if you're not careful, you'll keep reading all that advice and then thinking about it...and nothing will get done.

So, right now. Stop reading. Go make that phone call you've been dreading. Set up a lunch date with a biz prospect. Revise your biz plan. You get the idea. (And, no, checking Facebook and Twitter again doesn't count.) For more free advice >>