May 03, 2016
Recently I was talking to a young entrepreneur (or trying to…the man’s ability to not take a breath was truly amazing). I did manage to get in one or two basic questions about his market research and product viability. He then proceeded to give me a lovely 101 lecture on creating markets, using Steve Jobs and Apple as the example of creating a market and a demand. If they could do it, so could he! And, certainly, Apple is a fascinating story, but “they” didn’t do it overnight (and Jobs had a
May 02, 2016
(Previously published on LinkedIn.)
But look! I posted an image which is supposed to increase my views! And it was really good sandwich! And, here’s the recipe! Okay, I’ll stop now.
Here’s a very brief Social Media sanity check for you.
LinkedIn now has over 400 million users. I’ve personally got about 500 followers (which is not anywhere close to a “power number” and I’m fine with that. I only have one brain and a limited number of work hours to offer. I’m not a mass marketer of
Apr 29, 2016
“Home is a name, a word, it is a strong one; stronger than magician ever spoke, or spirit ever answered to, in the strongest conjuration.” — Charles Dickens
Friends and regular readers know I love to “nest.” My home is my sanctuary and the foundation for much of my sanity and calmness. However, what if I didn’t have that? Here in the “first world” we often forget that many of our fellow human beings don’t have even the basics…forget not being able to afford a new car or a kitchen
Apr 27, 2016
In talking with entrepreneur clients, I often do a bit of tough love and give them the “so what” test. (Better to hear from me than a potential investor or customer.)
If you’re thinking about starting a new biz or have a cool new invention - before you max out the credit cards, quit your job or clean out the kids’ college fund - think about how you would answer the following:
1. “I’ve got a great _________! Nobody else can do it.” So What? What problem does it solve? Do people
Apr 25, 2016
Photo credit: Anadolu Agency/Getty Images
Yes, it’s Monday again. But, c’mon. It’s only a day out of a week…part of an artificial time construct we humans have crafted. It could just as easily be called Friday…(Do you feel better already?) And, there wasn’t even such a thing as “weekends” until the late 19th/early part of the 20th century. (Thank you, labor unions! More at Where the Five-Day Workweek Came From.)
And so we come to that image. Here’s why I so love history (and
Apr 20, 2016
Yes, you read that right. I’m actually saying you may not need social media. It all comes back to the basics: What are your objectives? Who are your customers? Where do they look for information? How can you engage with them? How can you get them to act? (“Liking” you isn’t the same as buying from you.) Social media isn’t magic; it won’t instantly generate revenues, make a bad product great, or keep customers loyal. It’s also not—despite what some say—easy, simple or truly free. You need a
Apr 07, 2016
Certainly, marketers have glommed onto SM for communications. Especially the increasingly desperate (and clueless) ad and PR agencies (who anoint themselves social media experts…and send out cold email spam to bloggers - such as me - about topics that aren’t even remotely related to my blog and biz. Jelly Belly jelly beans and moms? Really?)
However, social media isn’t marketing. (Just as advertising isn’t marketing, another one of my pet peeves.) It’s a tool set that can - properly used -
Contact Mary Schmidt Today!
- Markets: Creating or Evolving? Disruptive or Incremental?
- You Mean You Don’t Care What I Had For Lunch?
- Do Good Do Well: The Power of Home
- The “So What” Test for Entrepreneurs
- Mindful Monday: “Be cheerful, live your life”
- Do You Even Need Social Media in Your Biz Mix?
- Social Media Isn’t Marketing.
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Mindful Mondays
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes