Dec 03, 2013
...Another day, more emails from people I don’t know, wanting to “connect.”
The good news/bad news about our always on, online, round the globe economy is that we can “connect” with thousands, even millions of people.
However, do those connections have any real value?
It depends. (Don’t you just hate it when I do that?)
No Value Reality Check
1. You sporadically send out an eletter to thousands of people, but have no way of tracking who opens what. And, you give them no reason to
Nov 18, 2013
Short answer: An actual Go To Market Plan. Done BEFORE they went “commercial.”
It wasn’t necessarily a bad thing to start out with a free service. But…
There should have been a plan (with a schedule) of how they were going to transition to a fee model.
Here’s what’s still missing from Facebook’s strategy (based on what I read, including interviews).
1. An - um - actual strategy. Figuring out ways to pump even more ads our way isn’t it. Nor is telling us they’re perfectly within their
Nov 05, 2013
...and neither of them are marketing or service promises.
Long story short. My CenturyLink land line finally completely died. I went without voice service for nearly a week; internet service was sorta of working, sometimes. After three “repairs” - with a different explanation/repair each time. No response to my “urgent care” emails (more about that in a sec.)
So. Time to (*sigh*) make a switch. I had been bombarded by Comcast direct mail. I called the number on the letter. After going
Sep 12, 2013
1. “I don’t have access to that information.” (PNC)
2. “I don’t know how ‘they’ make that decision.” (American Express)
3. “Our system won’t allow us to do that.” (Citi)
Over the past several months, I’ve heard all three of these and more.
Best case, I actually make a human connection with the service rep and he/she even admits their company’s policies and procedures make no sense. (HT to that nice manager at Citi. He probably got fired if they actually do listen to calls for “quality
Sep 05, 2013
Now that I have your attention…
Sorry, there isn’t one. In fact, there is never a generic answer to any questions related to starting and sustaining a successful business.
Of course my bank account would be healthier if I’d just tell people there was a no-fail solution…and for only $1995.00 I’ll send you the binders, full of easy, no-fail templates. (And, I’d be sure and write the fine print in itsy-bitsy type, so when the binders didn’t do the trick, it would be your fault, not mine.)
Sep 03, 2013
“Do you think that’s a problem?”
Recently, I was asked what a balance sheet was…which reminded me of the quote above - from when I was a finance major (after pre-med, social work/psych and before marketing. Yes, I have more undergrad hours than pretty much anyone on the planet.) A fellow student came out of the finals all smiles, but he was just a bit worried about his balance sheet that didn’t - um - balance.
Of course, balance sheets, while lovely in their symmetry, can be - well -
Aug 29, 2013
One of my (real-life 3-D) friends recently told me of a local who has decided to become a social media consultant since “there is no social media expertise in Albuquerque.” Ahem. Moving along…(The snarky zebra image is one I use in my social media workshops, where we talk about how to get results…and the fact you may not even need a Facebook page, ever.)
So, how did this local come by his expertise? Years of work in developing, implementing and managing integrated offline/online marketing
Contact Mary Schmidt Today!
- Do Your Connections Have Value?
- Why Facebook Should’ve Hired Me (A Long Time Ago)
- The Two Reasons I’m a Comcast Customer (Again)
- Three Warning Signs of Silo Syndrome
- The One Sure-Fire, NO FAIL Success Method for Start-Ups!
- “My Balance Sheet Didn’t Balance…”
- Once More with Feeling: A Facebook Page IS NOT a Social Media Strategy.
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes