Pinterest: The Next Wave (Run!)

Mary Schmidt

Feb 21, 2012

I’ve been having some interesting discussions around the Web re Pinterest (the latest in the tsunami of social media marketing magic). 

Having braced myself against the initial wave of Pinterest excitement, I’m now preparing for the next wave. The one where all the instant experts flood us with special offers and claims of money-makin’ mojo.

As I noted on Grant McCracken’s HBR post: Pinterest as Free Market Research.

.. agree Pinterest could be a valuable market research tool. But, as with

In Pet Peeves, Social Media For Skeptics, Web Bytes

Are You On Your Customer’s “Later” List?

Mary Schmidt

Jan 02, 2012

I’m consistently late paying my phone/Internet bill.  Not because I don’t want to or can’t pay….but because the Qwest/Century Link web site is so poorly designed.  It sort of works, sometimes. So, I get frustrated and put “pay phone bill” on the “later” list.  Before I know it a month has passed, and the phone company hasn’t gotten paid.  Oops.

Other items that end up my “later” list include:

1, Downloading what looks like a really good white paper that I might could really use…because the

In Marketing Troubleshooting, Pet Peeves, Web Bytes

The Three Rs of Social Media

Mary Schmidt

Oct 12, 2011

They’re almost the same as the old Reading, wRiting, aRithmetic.

Reading.  I’m not nearly as nice (or fun) as The Bloggess when clueless PR flacks/flakes send me junk. (She responds with a photo of Wil Wheaton collating. You’ll have to read her post to grok this, link at the bottom of this one.)

I also don’t like it when people contact me – stone cold, out of the blue, having obviously never read one word of this blog or any of my other writing.  For example, complimenting me on my

In Marketing Troubleshooting, Pet Peeves, Social Media For Skeptics, Web Bytes