Your Customers - Can’t or Won’t?

Mary Schmidt

Feb 22, 2012

“We simply can’t fit it in the budget this year.”
“I can’t get approval for that.”
“We can’t implement right now.  We’re too busy.”

You’ve heard all these (and more), haven’t you?  And, sometimes they really can’t. 

But then there’s “won’t.”  Ah, that word is awfully tricky. Sometimes people say “can’t” when they really mean “won’t.”  As in, they don’t want to…hurt your feelings (yes even in B2B)…spend the money (even if it’s for their

In Entrepreneur Insights, Marketing Troubleshooting

It Takes More Than Positive Thinking.

Mary Schmidt

Feb 13, 2012

From Am Ex Open Forum, Why Positive Affirmations Can Be A Business Liability
“Chanting affirmations does not take the place of hard work. There’s no substitute for examining the problems plaguing your business. Most of the time, people who use positive affirmations are using them incorrectly.”

Look, I’m all for thinking positive.  If you don’t try for the impossible, you’ll never accomplish the probable.

And, entrepreneurs would never make it out of bed in the morning.  However, some people

In Entrepreneur Insights, Pet Peeves

Your Best Social Medial Tool - The Telephone?

Mary Schmidt

Feb 02, 2012

As Al Hahn and I continue to put together our seminar for social media skeptics, we talk a lot (via the old-fashioned telephone. Two-way, LIVE communications, with the abllity to INSTANTLY clear up any misconception. Real-time brainstorming. Decisions made right then! What will they think of next?) 

I’ve said many a time - social media isn’t one size fits all.  And, “social media” isn’t restricted to the “new” (Facebook, Twitter, etc.) ANYTHING that enables you to interact with others is

In Entrepreneur Insights, Social Media For Skeptics