Your Customers - Can’t or Won’t?

Mary Schmidt

Feb 22, 2012

“We simply can’t fit it in the budget this year.”
“I can’t get approval for that.”
“We can’t implement right now.  We’re too busy.”

You’ve heard all these (and more), haven’t you?  And, sometimes they really can’t. 

But then there’s “won’t.”  Ah, that word is awfully tricky. Sometimes people say “can’t” when they really mean “won’t.”  As in, they don’t want to…hurt your feelings (yes even in B2B)…spend the money (even if it’s for their

In Entrepreneur Insights, Marketing Troubleshooting

Why Jamie Dimon Should Hire Me

Mary Schmidt

Feb 16, 2012

From Top 10 Career Tips from Jamie Dimon:
2. Know your business. Dimon is a hands-on manager and heavily involved in what managers are doing three to four levels down.

Mr. Dimon is one of the most powerful CEOs in the world. He’s at the very top of the 1%. He’s been on the cover of Fortune as the “Toughest Guy on Wall Street.”  JP Morgan Chase & Co. is one of the largest financial conglomerates in the world. They spend gazillions on customer marketing and support.  They support many worthy

In Marketing Troubleshooting, Pet Peeves

Why I Hate Your Tweets

Mary Schmidt

Feb 13, 2012

“Run, they’re coming again!!!”

Well, maybe “hate”  is (usually) too strong a word. I probably just ignore them. Nothing personal. Or is it?  Maybe the problem is TOO much personal, too many, all the time.

Sometimes, I feel like I’m eavesdropping on a private conversation. One so full of inside references, abbreviations, #hashtags and @references I have no clue what’s going on, and don’t want to. (Sure, we all occasionally get carried away with our own little glorious world, but insider

In Marketing Troubleshooting, Pet Peeves, Social Media For Skeptics