Pinterest: The Next Wave (Run!)

Mary Schmidt

Feb 21, 2012

I’ve been having some interesting discussions around the Web re Pinterest (the latest in the tsunami of social media marketing magic). 

Having braced myself against the initial wave of Pinterest excitement, I’m now preparing for the next wave. The one where all the instant experts flood us with special offers and claims of money-makin’ mojo.

As I noted on Grant McCracken’s HBR post: Pinterest as Free Market Research.

.. agree Pinterest could be a valuable market research tool. But, as with

In Pet Peeves, Social Media For Skeptics, Web Bytes

Social Media for Skeptics - The Numbers

Mary Schmidt

Feb 15, 2012

“Hello, Anyone out there?” Tweet…Tweet…

As Al Hahn and I continue to put together our Social Media for Skeptics workshop, we’re doing a lot of research (and thinking and talking).  As a former research wonk and full-time data hog, I’m particularly fascinated with market sizing.  I know from personal experience that numbers may not mean much. So, this grabbed me immediately when it crossed my LinkedIn “desk” ZDNet: The hollow emptiness in social media numbers - most accounts are fake or empty.

In Social Media For Skeptics

Why I Hate Your Tweets

Mary Schmidt

Feb 13, 2012

“Run, they’re coming again!!!”

Well, maybe “hate”  is (usually) too strong a word. I probably just ignore them. Nothing personal. Or is it?  Maybe the problem is TOO much personal, too many, all the time.

Sometimes, I feel like I’m eavesdropping on a private conversation. One so full of inside references, abbreviations, #hashtags and @references I have no clue what’s going on, and don’t want to. (Sure, we all occasionally get carried away with our own little glorious world, but insider

In Marketing Troubleshooting, Pet Peeves, Social Media For Skeptics