Free Stuff
While I can’t guarantee that the following will magically make you successful - these quick tips could help you avoid some trouble, make some money, or save some money (and time).
Entrepreneur Sanity Checklist 15 of the questions I ask in my entrepreneur sanity check consultations. Everybody and every idea is different, but the basics remain the same. (one-page PDF)
One-Hour Business Plan A one-page PDF with a quick exercise to help you focus, before writing your “real” plan. Some stickie notes, one brain, one pencil is all you need. (Note: Be wary of so-called free business plan help. Advice from a retired successful entrepreneur, good…from newbie MBA students, not so good.)
Want Funding? Think Like An Investor Ten quick tips, based on my experience with VCs and start-ups. (one-page PDF)
For technology products: Product Development & Launch, A General Release Checklist (two-page PDF). You’d be surprised how many companies (even the big guys) don’t follow this basic list. No wonder we’ve got so many buggy products out there…Don’t let it happen to your company.
How to Compete? Be Very Different And Stay That Way In which I (briefly) talk about three main areas of difference. If everyone else is square, you go round. And there’s you, you, wonderful you. Dare to be really different. (one-page PDF)
What’s Your Brand? Tip: It’s not your logo. (one-page PDF)
How Big Is Your “R?” A customer who loves you will leave you in a heartbeat. It all comes down to the the size of your “r.” In this, I give you three tips in building the right kind of relationship. (one-page PDF)
Magic Marketing Words Of course, we all know there’s really no such thing as magic (easy stuff) in marketing. But, these words are as close as you’ll get in communicating with your customers and prospects. (one-page PDF)
Networking As A Marketing Strategy (one-page PDF)
Why Blog? In which I talk about the benefits - and why some people are hesitant to jump in. (two-page PDF)
More Free Advice: My Published Columns which include:
Make sure you’re ready for rigors of entrepreneurship (link to New Mexico Business Weekly)
Expert Advice: Creativity is great, but not a panacea. My column in NM Biz Weekly - in which I note talent isn’t everything, creativity isn’t always a good thing and give quick (and cheap) tips for creativity.
Research and Set Your Goals Before Selecting a Consultant I start out by saying, “I hate consultants” so you know I give you some inside scoop.
If you want to talk more about how I might work with you, drop me a line
or call 505-856-2551. (I offer special rates for start-ups and small biz. I’ve got a real soft spot for “Mom and Pop” businesses since my parents had one.)
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