Mary Schmidt Marketing Troubleshooter

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I’m not for everyone. As a marketing troubleshooter, I don’t do happy talk or give boilerplate advice. I don’t cross chasms, shift paradigms or do Powerpoint Pontifications. And, if you’re looking for someone to mindlessly crank out nice, safe “marketing speak” (innovative solutions…industry leader…leading-edge…yawn, blah-blah-blahhh), I’m not the marketer for you.

If you want to shake it up (and have some fun), I’ll help you look at your industry and business in new ways, from different viewpoints. I’m also not afraid to get my hands dirty, working with you in the real world to implement your strategy or get your business back on track.

I’m based in Albuquerque, New Mexico and I work with people all over the United States and the Web, from “Mom & Pops” to global high-tech. I also do nonprofit consulting since I’d like to leave our world a little better than I found it.

Some of My Troubleshooting Ways:

Strategic Planning and Implementation For quick, free tips, download the PDF, Strategic Planning: Good intentions don’t equal good results.

Emarketing. Not sure where to start with emarketing? That’s where I can help.

Tip #1: You may not be ready for a web site yet…do you have a product? Do you know your target customers? Before you have a web site, you need a plan.

Tip #2: If your current web site isn’t producing results, you need a get-well plan. That plan needs to consider your “off-line” marketing as well.

Tip #3: It’s painful but sometimes you’ve got to admit the site is simply too broken and start all over. Otherwise, you’ll never get results. That money you “saved” by price shopping low-ball bids from web developers? You’re losing it in sales.

“I wish I’d talked with Mary before diving into the design of my new website. She could have saved me many hours and a lot of money. She gave me recommendations in non-techy language that were designed to give me results.” - Martha Doster, Martha’s Body Bueno

(For more on web marketing, you can browse my blog category, emarketing.)

Business Plans: Research, Writing and Renovation For some quick, free tips, download the PDF, Your Business Plan, “What If?” You can also download my one-page PDF, The One Hour Biz Plan, a quick exercise to help you focus, before writing your “real” plan.

Product Development, Launch & Management (Tip: What you think is the best feature of your product may not be what your customers want, need, or will pay for. Want, Need, and Pay For are often three different things.)

“Mary Schmidt rolls up her sleeves to provide what’s needed for success, from initial analysis to launch.” - Mike Marett, Executive Vice President, Numerex

Channel Programs (Tip: Wanting to distribute through third parties? The big boys may not be your best choice. And, beware of strategic alliances that are neither “strategic” nor an “alliance.”)

“When I started a new high tech company I brought in Mary to help out with channel marketing - and have never looked back.” - Bruce Fryer, co-founder Digisense, Inc

Investor Presentations (For ten free tips, download the one-page PDF, “Want Funding? Think like an Investor.”)

Competitive Analysis and Positioning (Tip: Your own customer service processes may be doing more damage than your competitors.)

More:
Facts and FAQs
My business philosophy - Why Are You (and I) in Business?

Not ready to talk live? Need some pointers now? Check out my free Marketing Troubleshooter Guide and monthly e-letter. You can sign up over there on the upper left. No worries! I won’t send you any email you don’t request.

Have a question about my services and how I might work with you? Drop me a line at mary@maryschmidt.com Or, call me at 505-856-2551. I’m always happy to kick around ideas for a few minutes! No fees. No strings.