Services

Focus is Key

As a marketing troubleshooter, I don't do happy talk or give boilerplate advice. I'll work with you to better define your (best) markets, develop those markets, and turn your ideas into (profitable) products or services.

Product Development, Launch & Management

I can help you get going, keep on track... or get back on track.

Tip #1 What you think its the best feature of your product may not be what your customers want, need, or will pay for. (Want, Need, and Pay For can be three different things.)

Tip #2 Effective pricing models take a lot more than mathematically correct spreadsheets.

Business Plans

Advice, Research and Renovation. Even if the only person who ever sees it is you - you need one.

Channel Analysis, Planning & Programs

Having a great product is only the beginning — you've got to get it to market (and a lot of it.) That means channels. You've got to consider things like multi-tier pricing, margins, and ongoing sales and technical support. And, just because the "dominant market player" is big doesn't mean they'll be good at selling your product.