Mary Schmidt Marketing Troubleshooter

I’m not for everyone. As a marketing troubleshooter, I don’t do happy talk or give boilerplate advice. I don’t cross chasms, shift paradigms or do Powerpoint Pontifications. If you want to shake it up (and have some fun), I’ll help you look at your industry and business in new ways, from different viewpoints.

Some of My Troubleshooting Ways:

Product Development, Launch & Management I can help you get going, keep on track…or get back on track.

Tip #1: What you think is the best feature of your product may not be what your customers want, need, or will pay for. (Want, Need, and Pay For can be three different things.)

Tip #2: Effective pricing models take a lot more than mathematically correct spreadsheets.

Business Plans: Advice, Research and Renovation For some quick, free tips, download the PDF, Your Business Plan, “What If?” You can also download my one-page PDF, The One Hour Biz Plan, a quick exercise to help you focus, before writing your “real” plan.

Channel Analysis, Planning & Programs Having a great product is only the beginning – you’ve got to get it to market (and a lot of it.) That means channels. You’ve got consider things like multi-tier pricing, margins and ongoing sales and technical support. And, just because the “dominant market player” is big doesn’t mean they’ll be good at selling your product.

Emarketing Not sure where to start with emarketing? That’s where I can help. You can’t simply slap up a website and wait for them to come; they won’t. For more perspective on all thing Web, browse my blog category, emarketing.

More:Facts and FAQs

Have a question about my services and how I might work with you? Drop me a line at mary@maryschmidt.com Or, call me at 505-856-2551. I’m always happy to kick around ideas for a few minutes! No fees. No strings.